Storybook

Our first ever international location arrives in London's most charming Notting Hill neighborhood on our favorite Westbourne Grove. Fantastically feminine in every way, it’s a true collaboration of...

Happy Father's Day to all the amazing dads who make every moment memorable; how lucky are we to be surrounded by such incredible men, fathers, grandfathers, mentors, and role models. And, to our ve...

Blocks from where I grew up on the corner of 80th and Madison Avenue, our newest, most-loved boutique is a nostalgic throwback to my childhood on the Upper East Side.

Forever inspired by my mother, the original LoveShackFancy girl, raising my daughters has allowed me to relive the essence of childhood. From endless adventures to a shared love of pink, being a mo...

Embracing all things spring with love and joy, this year, with Easter and Passover falling on the same weekend, we're celebrating the best way we know how with pink-frosted cakes, endless bouquets,...

In honor of Mother's Day this weekend, we're celebrating the sisterhood of motherhood with a few of our favorite London ladies and their minis.

Valentines meets Versailles at The Plaza; a night of pink tulle, aerialists, champagne, confetti, and cakes, meant to be relived over and over again.

We hung up our bikinis and swapped the sun for the snow! Our Creative Director, Rebecca shares her most loved places to stay, eat, and shop, plus what she's wearing from the slopes to après-ski! H...

Greetings from our winter wonderland. Set between snow-covered mountains and twilight skies, step inside our heavenly pop-up and all it’s wintertime wonder.