LoveShackFancy is a global fashion, beauty, home and lifestyle brand founded by Rebecca Hessel Cohen in 2013. It was created to celebrate love and revel in the beauty of a flower-filled, rose-colored world. Here, everyday is an occasion and your wildest dreams can become reality.

The LoveShackFancy aesthetic marries vintageinspiration with a fun and modern take on femininity: An overflow of pink, prints, ruffles and lace that speaks not just to romantics at heart but anyone who wants to feel beautiful and confident in their own skin. The bows that can be found across LoveShackFancy clothing, perfume, bedding and kids collections perfectly encapsulate the spirit of the brand—a balance of softness and strength, and an undeniable charm that has no age or time limit.

Today, LoveShackFancy is an award-winning and family-owned company with 17 stores worldwide, 450 retail partners, and collaborations with Gap, Pottery Barn, State, Bogner, Supergoop, Hurley, American Girl and Bandier. Millions of friends have joined the party, sharing in the belief that being in love with love is a state of mind that can take you farther than you ever imagined.


Rebecca Hessel Cohen is the founder and creative director of LoveShackFancy, a brand that has become synonymous with love, celebration and leaning into what makes you fascinating, beautiful and confident. Her love of vintage clothing, and a belief that playing dress up never has to end guides her clear creative vision and maximalist aesthetic.

The very first LoveShackFancy item was a hand-dyed halter dress made to celebrate Rebecca’s wedding in 2013 while she was a Fashion and Beauty Editor. That one article of clothing has turned into a true romance with all things dreamy and drenched in optimism. Today, she oversees the entire LoveShackFancy universe, from fashion to beauty to home to lifestyle to collaborations and events all over the world. Her favorite day is one where she is opening a store, dancing with her family and friends, and dreaming up the next chapter in the LoveShackFancy story.