How StyleChild Is Making Kids’ Sneakers Fashion-Forward
This month, LoveShackFancy is thrilled to welcome StyleChild to our new Palm Beach store. In a world oversaturated with trend-chasing kidswear, StyleChild has quietly become the rare sneaker brand that blends real-world ease with true fashion credibility. These are the shoes that slip on in a heartbeat with elastic laces, velcro, and discreet inner zippers, yet still look impossibly polished with everything from school uniforms to pint-sized party dresses. It’s the kind of effortless chic even adults would envy.
At the heart of the brand is Jade Sklaver, whose journey reads like a modern fashion fairytale. A University of Florida grad with a degree in Public Relations, Jade cut her teeth through some of the industry’s most coveted internships including Barney’s New York, Mercedes Benz Fashion Week, and leading PR firms, absorbing the codes and cadence of high fashion from every angle. But her true masterclass came later as the right hand to Norma Kamali, where she learned the inner workings of factories, fabrics, and the meticulous craftsmanship that separates product from artistry.
A move to South Florida and the birth of her daughter, Liv Jaymes, shifted everything. Like many women who feel a creative spark during early motherhood, Jade found herself inspired. While pregnant, she began reselling chic, no-label kids’ sneakers online, and what started as a side hustle quickly snowballed into a favorite (and you know we love a side hustle). Parents wanted style without drama, comfort without compromise. Jade saw the moment, and jumped.
She partnered directly with a factory, began designing her own silhouettes, and officially launched StyleChild: a label rooted in elevated, trend-conscious design at an accessible price. Today, StyleChild offers more than 25 exclusive styles, is stocked in stores across the U.S. and Canada, and has a highly trafficked website beloved by parents seeking footwear that’s as practical as it is polished. Her appointment-only Boca Raton showroom adds an intimate, fashion-insider touch (part boutique, part creative studio) where families discover their children’s next favorite shoes.
And perhaps Jade’s most visionary move is Kicks Starter, an affiliate program empowering mothers to launch their own businesses by carrying the StyleChild line. It’s a natural extension of her own story, one built on reinvention, intuition, and the belief that parenthood and ambition don’t have to collide; they can elevate one another.
In a category that often veers either too precious or too pragmatic, StyleChild strikes a beautiful balance. Thoughtful, current, and quietly chic, it proves that even the smallest shoes can make a statement.
