Our first ever international location arrives in London's most charming Notting Hill neighborhood on our favorite Westbourne Grove. Fantastically feminine in every way, it’s a true collaboration of European sensibility and our forever English home.

Rolling up in floral covered taxis to our jewel box framed by cascading blooms, the exterior of our little London jewel box is the perfect mix of old English country house meets our floral dreamworld.
The interiors come alive with warm pink tones, one of a kind handpicked antiques from the English countryside, custom home furnishings, fanciful floral silk jacquard upholstery, and elaborate curtain tassels.
Moyses Stevens, the florist to the Royals, layered our boutique with magnificent holiday florals and magical ornaments that sit alongside old and new treasures. Over 1000 handmade porcelain roses on custom moldings grace the candy colored pink walls covered with 19th-century antique mirrors, rose moldings, and floral paintings topped with oversized floral bows.
Delicate, locally sourced lace dresses and bespoke vintage pieces made especially for this shop hang daintily among our ultra feminine seasonal collections. At the same time, accessories like the Queen's antique coronation cups made into delicious LoveShackFancy candles speak to our forever love of London.
Like a home away from home—a place for all generations, from babies to grandmothers, mothers, daughters, sisters, and even dads and grandpas—there's always something to discover. This past weekend we celebrated the only we know how, with artists, the London Choir and ballerinas dancing in the street plus Café Santiago’s English tea, coffee, hot chocolate & sweats.

“London has always been my favorite city. And it's been my ultimate dream to open in London. Notting Hill was the most organic place to open because it felt the truest to me, the brand, and our story.”


Can't wait to see you there! XX