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Founder and creative director Rebecca Hessel Cohen spinning in a LoveShackFancy dress

LoveShackFancy is inspired by the strength of femininity and a vintage aesthetic that transcends trends. Each piece is designed to be a timeless, forever love. 

Our story began in 2013 with a beach-to-ballroom halter dress that founder and creative director Rebecca Hessel Cohen designed and hand-dyed with her mother for bridesmaids at Rebecca’s wedding in the garden of the family home in Bridgehampton.

Detail shots of LoveShackFancy sketches and various fabrics
Founder and creative director Rebecca Hessel Cohen wearing Gap x LoveShackFancy

Over time, that one article of clothing, created to celebrate love, grew into a capsule collection of silk dresses sold by Rebecca at trunk shows, and has become a world filled with all things romantic, special and drenched in optimism — from clothing to tabletop, bedding, swim, ski, travel accessories, shoes and more.    

Handcrafted details, whimsical fabrics, romantic florals and intricate lace are the hallmarks of our brand.  Today our small, family-owned business is an award-winning brand with 17 LoveShackFancy stores, 450 retail partners and millions of fans.