So The Story Goes...
Greetings From Southhampton: Our Latest Seaside Shop
We began the season with our latest store opening inspired by the charming coastal town and the classic elegance of generations of local girls.
Solar Souls: To Costa Rica, We Go
Happiest drenched in golden light, we headed to the sandy shores of Costa Rica to shoot our summer campaign. From sunkissed morning dips to sunset at Rocamar, we adventured by day and danced by night in sunshine-perfect styles.
Locals Only: LoveShackFancy x Hurley
Beyond inspired by 70s surf culture and our inner 80s spirit, we ventured into surfwear with our LoveShackFancy x Hurley collaboration.
Sunshine & Sneakers: LoveShackFancy x Superga
A summer favorite, our third floral fantastic capsule with Superga launched mid-summer.
A LA Country Fair: Scarlett Turns 8
There's little we love more than birthdays, and this year, grateful to celebrate together again, we gathered with friends like family for a perfectly pink afternoon in true LoveShack fashion.
Meet Me In Saint Remy De Provence: Our European Tour
We explored idyllic centuries-old French towns to shoot our fall campaign, find inspiration at the market, and browse antiquities to fill our stores
Sweet Dreams Are Made Of These: Our First-Ever Bedding & Wallpaper Collection
Bringing the perfectly imperfect dream world of LoveShackFancy into our girls' homes, we launched a collection of romantic vintage-inspired wallpaper and bedding in our forever favorite heirloom florals.
Eternally Entertaining: Forever Hosting
Having felt right at home at Le Mas des Poiriers in the south of France, we spent our days and nights throwing endless floral filled lunches and dinners with friends.
A Secret Garden Soiree: Match Your Dress To Your Table
In celebration of our recent launch of bedding and wallpaper, we threw a midsummer soiree and brought our floral wallpaper to life, in every way from table to chair to dress.
