I am so excited to finally share a secret that has been years in the making…LoveShackFancy Beauty is launching in September with our fragrances available in Sephora and LoveShackFancy stores and online. 🎀
LoveShackFancy is a story that has lent itself to perfume from day one.
Before there were 17 boutiques, millions of fans, and ruffle-upon-ruffle minis, there was that very first LoveShackFancy dress, worn in my mom's garden, under her arbor, surrounded by the scent of lush roses, pear trees, and twinkling moonlight at my wedding.
The language of flowers and fragrance has been embedded in every aspect of LoveShackFancy since, from our prints to our stores to our bags and ribbons so coveted they are collected and treasured.
Now we begin the next chapter of our story with unforgettable perfumes to bring you back and move you forward.
Fragrance is something I use every day, and it’s how I’ve marked the most important chapters in my life. It’s the finishing touch that makes me feel unabashedly and unapologetically beautiful, and celebrates flowers in a whole new way. Get ready to smell something amazing…
PS: Beauty is in the details. Sign up for texts to get them all.
xx Rebecca
