2021, One For The Books
Twirling into the year ahead, filled with hope and light, it's hard to believe this one is coming to a close. Reminded once again to celebrate life to the fullest whenever we can, we're looking back at all that we have to be grateful for in 2021.
Honored to have partnered with so many legendary brands, we launched our first-ever surf capsule with Hurley, fell in love with the snow in our cold-weather collection with Bogner, brought back our forever favorite flowery Supergas for the 3rd year in a row, discovered that fitness in florals is just better with Beach Riot, and tapped our passion for heritage with Liberty London.
We safely celebrated hosting a spectacular outdoor summer soiree to honor the launch of our home collection of bedding and table linens. Plus, we toasted a few of our latest boutiques, including Coconut Grove and Charleston over memorable dinners.
Seeing our Spring 2021 vision come to life, we hosted our first-ever formal presentation in downtown New York City. Our girls promenaded through a magical secret garden in a rainbow of color, never-ending trains, and massive bows while guests looked on.
Exceeding our wildest dreams when we opened our original Sag Harbor shop only a few years ago, we couldn't be more proud to have opened five new boutiques this year, making it 11 in total! A southern gem in Charleston, a perfectly pink Austin outpost, a beachy cottage in Southampton, a jewel box in Dallas, and a tropical oasis in Coconut Grove.
With much anticipation, we launched our full home collection with floral bedding sets, ruffle-edged pillows, flowery quilts, hand-painted table cloths, and matching napkins to LoveShack your home from top to bottom.
As the world began to open, we set our sights on inspiring cultures and faraway places. From Costa Rica to shoot our Hurley and Summer campaigns, to Paris for antiques, to the south of France for our Fall campaign, plus the French Riviera and Corsica for endless inspiration. We let our wings soar and savored every moment.
With gratitude, thank you for sharing this journey with us.
XX REBECCA & THE LOVESHACKFANCY FAMILY