2020, A Year Like No Other
It's hard to believe this unforgettable year's come to a close. While things have certainly changed, our passion remains the same. We're forever finding new ways to appreciate the big moments and the little ones too. Here, we look back on the overwhelming magic created during the most unprecedented times.
Humbled to have worked with so many incredible brands this year. We launched a once in a lifetime capsule with Target, our first pajama collection with Morgan Lane, made floral fitness fun with Bandier, ventured into beauty with Aerin Lauder, and brought back our forever favorite Supergas.
Celebrated In Safe Ways
We hosted a Valentine's Café de Cupid supper club with Aerin Lauder and a socially distant outdoor workout in Montauk with Bandier. Plus, we opened our Madison Avenue Boutique featuring Sing Harlem Choir alongside soloist ballerina's from The NYC Ballet.
Opened Dream Stores
Seeing our world and vision come to life with three new store openings during a pandemic was beyond our wildest aspirations: a perfectly pink palace on Melrose Place, a beach cottage on Lido Island, and a jewel box boutique on Madison Avenue.
Fell In Love, Again & Again.
We launched our bridal collection with an intimate family vow renewal and hosted our very first socially distant LoveShackFancy same-sex wedding for our dearest friend and photographer, Dean, and his amazing husband, Nicholas.
DIY For Good
At the pandemic's height, we started making handmade masks with our scrap fabrics and donating them to healthcare heroes in need. Additionally, we created endless DIY projects and inspiration for families at home.
Continuing our June pledge dedication to diversify, listen, and learn, all current and new employees take three different diversity training programs. Plus, we've diversified our hiring process to represent all people within our stores and corporate team, and 15% of third-party brands in our stores are Black-owned.
With gratitude, thank you for sharing this journey with us.
xx LoveShackFancy family