Floral Covered Everything, From Head To Toe
As a surprise, we launched our Resort collection with a fantastical parade led down Thompson Street to the sound of waving tambourines. One by one, dripping in pearls and dressed in our coming collection of exaggerated skirts, intricate embroidery, shine, and silk, our LoveShack girls dramatically entered Laduree welcoming guests in the evening's festivities.
We took over the gardens of Laduree for a special evening with flower-laden magical tablescapes decked in our custom LoveShackFancy fabrics, floral-print throw pillows, a sprinkling of macaroons, overflowing champagne, and our new hand-painted sneakers atop each place-setting. From table settings to sneakers and puffed sleeves, our founder, Rebecca, brought her creative vision to transform the garden into an ethereal world of her childhood dreams for the launch of our latest collaboration and the preview of our Resort 2020 collection.
The party flows from one playful activation to the next as guests flutter around the pink wonderland.
While some tried on sneakers and selected custom mismatched laces, others designed anklets with our custom LoveShackFancy fabrics and beads.
The party is in full bloom, tambourines shake, smiles ablaze, and true to form a dance party ensues. As the evening comes to a close, LoveShack, Baby LoveShack, plays as the finale song and our girls in Resort dance with abandon.
We laughed and celebrated our latest collaboration and collection with our garden girls in pink tulle, oversized pearls, lace parasols, heart glasses, shrunken sweaters, and forever hems.
From legendary editors to our NYC muses, our guests included Hilary Rhoda, AnnaSophia Robb, Nicky Hilton Rothschild, Indré Rockefeller, Julia Restoin Roitfeld, plus Huma and Heba Abedin, among others.